Launch and scale a new skincare brand in a saturated market while differentiating within the 45+ category. Build trust, authority, and revenue across owned and paid channels from day one.
Led end-to-end brand and digital strategy, including creative direction, content production, paid media management, email and SMS lifecycle marketing, and conversion-focused Shopify optimization. Developed platform-specific content pillars, product storytelling frameworks, UGC integration, and full-funnel campaigns designed to build authority and drive repeat purchase behavior.
Scaled brand visibility through coordinated organic and paid campaigns, improved conversion rates across product launches and promotional periods, and built a high-intent customer base through strategic email and SMS lifecycle marketing.
Established a cohesive brand ecosystem where content, advertising, web experience, and retention marketing work together to drive sustainable revenue growth and long-term brand equity.
SERVICES:
Email & SMS Marketing
Digital Strategy
Paid Social
Social Media Management
Content Creation
Graphic Design
Creative Direction
MYNE BEAUTY
MYNE Beauty is a skincare brand founded by Liz Martin, a 30-year beauty industry veteran, created specifically for women 50+. The brand combines high-performance formulas with education-driven content, delivering products designed to meet the real needs of mature skin.
